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What’s it about?:Framing and Reframing


It’s just as important as the picture!


But often overlooked.


You see…


Even the best of pictures can look dull, if they don’t have the right frame.


So the way you frame things is just as important as what you put inside the frame.


And the use of framing is everywhere.


In politics.
In board meetings.
In presentations.
In conversations.
In negotiations.
In dinner time chats with your partner.


In fact, whether you are aware of it or not, framing takes place in just about every communication situation.



For example…


Do you frame your meeting by starting with the words…


“ We have some serious problems we need to tackle today.” (negative framing)




“We have some opportunities to explore to see how we can make improvements today.” (positive framing)


You see…


Your subconscious mind holds patterns of beliefs and memories in the form of neuronal pathways. And the key words in a framing statement trigger certain pathways.


So in the first statement, the words “problems” and “tackle” will trigger negative belief pathways in the brain.


And in the second statement, the key words of “opportunities,” “explore” and “improvements” will trigger a whole different set of positive beliefs and associations.


So the way you frame things really is important.


And let’s not forget about the power of “reframing


And what is that?


It’s your opportunity to take a negative frame you heard someone else declare, and reframe it with a more constructive, positive frame.


For example, your friend says to you…


“I’ve never been so stressed – it’s making my life a misery.”


And you reframe with…


“It sounds like you have some challenges you would benefit from overcoming right now?”


Can you feel the difference?


Or your colleague at work says to you…


“It’s just hopeless. He never listens.”


And your reframe?


“So things seem somewhat challenging because it feels like he doesn’t always listen?”


In fact…


When you get it right, reframing is one of the most powerful techniques I know for helping people see things from a whole new perspective.


And by the way…


How have you framed your day son far today?
Because as you now know, without the right frame, the picture will never look great.


I’m off to be careful about how I frame the world around me and, if possible, help others by respectfully reframing their words.


How about you?


To your fulfilment.





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Steve Neale
“Creator of the Limbic Performance System for Outstanding Leadership”


Psychologist, Executive Coach, EI Practitioner, Award Winning Trainer, International Author, Psychodynamic Therapist, Hypnotherapist, Mindfulness Instructor, International Speaker, Creator of the LPS, Creator of the Accredited Masters in High Performance Leadership.

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