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What’s it about?: The lies we are told

“Making you feel small makes money”


In fact, it’s the founding principle that marketing and sales people use time and time again.


You see…


If advertising can make you feel you are lacking something without the product being sold, then of course you are driven to buy that product to find your true happiness.


Think about it…


You too can have beautiful hair if you but product X (therefore implying your hair is not beautiful now)


You too can be surrounded by beautiful women if you buy deodorant Y (implying both that your current body smell is not good enough and also implying that you will be more attractive if you use this brand)


You too can look slim and sexy if you eat product Z (implying that you are not slim and sexy already and indeed that this is really important in your happiness)


Problem is…


These continual messages chip away at your Self Belief – all of them saying the same thing…


“You are not good enough right now, but if you buy our product you will be happier/sexier/more popular, etc”

This is of course, complete nonsense!


These messages are just clever marketing games to first undermine your sense of self worth and then get you buy a product that you believe will increase your happiness.


But be honest…


Does the new shampoo really bring the lasting happiness promised in the TV ad?
Do you feel more attractive because you wear the latest eau de toilette?
Do others see you as more attractive because you eat low calorie yoghurt?


There is only one way you can really feel happier and worth more… by growing your self belief internally.


And first that means letting go.


Letting go of…


The old outdated beliefs that do not serve you.
The need to meet the expectations of others.
Worrying about what others thing about you.
Feeling guilty for doing what you really love.
Believing you are lacking something until you buy the “must have” product.


And then, once your garden has been cleared out of the old weeds, start to plant some new beliefs.


Beliefs around your inner beauty.
Beliefs around the value you bring to this world.
Beliefs around the wonderful qualities you possess.
Beliefs around your uniqueness and your right to be an individual.


And as you plant these new seeds, they will grow into stronger plants ands trees over time – as the neuronal pathways in your brain (that’s all a belief is) grow stronger and stronger.


Because after all…


“Neurones that fire together, wire together”


And don’t forget…


The new shampoo/car/pen/house/dress/perfume/low fat food/drink/shoes/necklace will never bring you lasting happiness.


Only your own inner belief garden can do that.


I’m off to ignore all the marketing lies I am sold and focus on growing my own sense of value and worth.


How about you?


To your fulfilment.





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Steve Neale
“Creator of the Limbic Performance System for Outstanding Leadership”


Psychologist, Executive Coach, EI Practitioner, Award Winning Trainer, International Author, Psychodynamic Therapist, Hypnotherapist, Mindfulness Instructor, International Speaker, Creator of the LPS, Creator of the Accredited Masters in High Performance Leadership.

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